Nové funkce na Google k 20. letému výročí

Google oslavil své dvacáté výročí. Ben Gomes, viceprezident pro vyhledávání, v San Franciscu také představil přepracované a zcela nové funkce, které v Google uvidíme .

Google ještě více pracuje s AI a výsledky jsou lepší:

Last few months, Google has been using neural matching, –AI method to better connect words to concepts. Super synonyms, in a way, and impacting 30% of queries. Don't know what "soap opera effect" is to search for it? We can better figure it out. pic.twitter.com/Qrwp5hKFNz
— Danny Sullivan (@dannysullivan) September 24, 2018

Ve vyhledávání můžete vidět Activity Cards.

Search is a journey, where we know people are picking up over time. New Activity Cards are launching that help you pick up where you left off. pic.twitter.com/ZUDZvhgKJQ
— Danny Sullivan (@dannysullivan) September 24, 2018

Kolekce dají dohromady informace, které jste hledali. Zkouší Google zase trochu sociálna po jeho debaklech se všemi sociálními sítěmi?

Collection cards that group things you've saved will come later in the fall. pic.twitter.com/ob93ZXAFuV
— Danny Sullivan (@dannysullivan) September 24, 2018

Další upgrade knowledge-graphu se jmenuje Topic Layer.

A new dynamic way to quickly change results is coming, such as how you can toggle to quickly change about a dog breeds. This is powered by the Topic Layer, a way of leveraging how the Knowledge Graph knows about people, places and things into topics. pic.twitter.com/EgtvKhKS88
— Danny Sullivan (@dannysullivan) September 24, 2018

Autorita webu je hodnotící faktor:

I asked Gary about E-A-T. He said it's largely based on links and mentions on authoritative sites. i.e. if the Washington post mentions you, that's good.

He recommended reading the sections in the QRG on E-A-T as it outlines things well.@methode #Pubcon
— Marie Haynes (@Marie_Haynes) February 21, 2018

A spoustu dalších změn najdete na blogu Google Improving Search for the next 20 years.

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